Design with Intention.
Create with Care.
Serve with Love.
ProDesignMatters is an intentional web and product design studio creating human-centered digital experiences for conscious businesses, based in Brunswick, MD. We work through ongoing design partnerships that prioritize clarity, trust, and thoughtful execution—so technology supports people rather than overwhelms them.
Design with Intention.
Create with Care.
Serve with Love.
ProDesignMatters is an intentional web and product design studio creating human-centered digital experiences for conscious businesses, based in Brunswick, MD. We work through ongoing design partnerships that prioritize clarity, trust, and thoughtful execution—so technology supports people rather than overwhelms them.
Design with Intention.
Create with Care.
Serve with Love.
ProDesignMatters is an intentional web and product design studio creating human-centered digital experiences for conscious businesses, based in Brunswick, MD. We work through ongoing design partnerships that prioritize clarity, trust, and thoughtful execution—so technology supports people rather than overwhelms them.
Our work blends art, design,
and technology to help founders translate vision into digital spaces that feel supportive and aligned.
Our work blends art, design,
and technology to help founders translate vision into digital spaces that feel supportive and aligned.
Our work blends art, design, and technology to help founders translate vision into digital spaces that feel supportive and aligned.
Our Approach
Where Intention Becomes Experience
Every partnership begins with understanding purpose, people, and impact. Before design decisions are made, we clarify direction—so structure comes before style,
and technology serves the experience rather than driving it.
Whether refining a website or guiding a more complex digital platform, our focus remains the same: calm, clarity, and continuity.
Clarity comes first
The human experience is honored at every step
Design decisions are made thoughtfully
Whether refining a website or guiding a more complex digital platform, our focus remains the same: calm, clarity, and continuity.
A Small Studio,
Held With Care
The Studio
ProDesignMatters is led by Lizaneth Romero-Lecca, founder and designer, with support from Clarisa, who oversees accounting and operations.
This is a small studio by design.
Fewer projects.
Intention
Intention
Intention
Intention
Intention
Intention
Intention
Intention
Intention
Intention
Intention
Deeper focus.
Greater care.
Our Approach
Where intention becomes experience
Every partnership begins with understanding purpose, people, and impact. Before any design decisions are made, we clarify direction—so structure comes before style, and technology serves the experience rather than driving it.
Every partnership begins with understanding purpose, people, and impact. Before design decisions are made, we clarify direction—so structure comes before style,
and technology serves the experience rather than driving it.
We believe meaningful digital work is created when:
Clarity comes first
The human experience is honored at every step
Design decisions are made with care and intention
Whether refining a website or shaping a more complex digital platform, our focus remains the same: calm progress, clear structure, and long-term continuity.
Whether refining a website or guiding a more complex digital platform, our focus remains the same: calm, clarity, and continuity.
The Studio
A small studio, held
with care
ProDesignMatters is led by Lizaneth Romero-Lecca, founder and designer, with support from Clarisa, who oversees accounting and operations. Together, we bring intention, structure, and grounded care to every partnership—so the work feels steady, thoughtful, and well supported.
This is a small studio by design.
Fewer projects.
Deeper focus.
Greater care.
About Lizaneth
Founder & Designer
I’m Lizaneth Romero-Lecca, founder of ProDesignMatters and Merakih Soul. Born in Peru and raised in the United States, I bring a deep appreciation for culture, creativity, and human connection into my work.
Born in Peru and raised in the United States, my work is deeply shaped by culture, creativity, and human connection. I hold a Bachelor of Arts in Visual Technology with a minor in Psychology from George Mason University, which allows me to blend art, design, technology, and human behavior with intention and care.
hold a Bachelor of Arts in Visual Technology with a minor in Psychology—an academic foundation that allows me to thoughtfully blend art, design, technology, and human behavior.
Outside of work, you’ll usually find me creating with my son—building worlds
through imagination and play. I love drawing and painting with ink, paint, and gilding,
traveling to new places, and immersing myself in different cultures and communities.
I’m deeply connected to animals and believe they bring grounding, joy,
and presence into our lives.
With over 25 years of experience across art, web design, product design, UX/UI, and human-centered design—and through roles as an art director and team lead—I’ve learned that technology works best when it supports clarity and trust, not speed or noise. I’ve also seen how essential design is in creating structure, meaning, and coherence.
With over 25 years of experience across art, web design, UX/UI, and SaaS product design, I believe technology works best when it supports humanity—not when it replaces it. Intention always comes first.
I’m passionate about supporting conscious businesses as they grow, finding solutions that serve both people and purpose.
With over 25 years of experience across art, web design, UX/UI, and SaaS product design, I believe technology works best when it supports humanity—not when it replaces it. Intention always comes first.
My role is not only to design, but to guide—helping founders slow down, clarify direction, and shape digital experiences they can rely on as their work evolves.
With over 25 years of experience across art, web design, UX/UI, and SaaS product design, I believe technology works best when it supports humanity—not when it replaces it. Intention always comes first.
Our Approach
ProDesignMatters works through ongoing design partnerships rather than rushed projects or task queues. This approach allows us to:
ProDesignMatters works through ongoing design partnerships rather than rushed projects or task queues. This approach allows us to:
Hold context over time
Guide priorities thoughtfully
Reduce decision fatigue
Create work that evolves naturally as your business grows
We don’t measure success by volume or speed. We measure it by clarity, confidence, and longevity.
Why Clients Choose ProDesignMatters
You won’t be rushed or left managing details on your own. Instead, you’ll feel supported, guided, and clear as your work moves forward thoughtfully and with care.
Human-centered design
Calm, guided process
Senior-level judgment and care
Designed as part of an in-house product design team
Meet the People Behind the Work
A small studio guided by clarity, intention, and care.
Founded by Lizaneth Romero-Lecca, ProDesignMatters is a small independent design studio helping organizations create websites and digital experiences with greater clarity, trust, and intention. We believe thoughtful design begins with understanding people first.
Lizaneth
Founder & Product Designer
Mylov
Studio Security & Morale
You’ll leave feeling clearer and supported.
Build better. Test smarter. Built with confidence.
If this approach resonates, let’s explore what’s possible—intentionally, creatively, and with care.
How We Work
A partnership, not a production line
ProDesignMatters works through ongoing design partnerships rather than rushed projects or task queues. This approach allows us to:
ProDesignMatters works through ongoing design partnerships
rather than rushed projects or task queues.
This approach allows us to:
Hold context over time
Guide priorities thoughtfully
Reduce decision fatigue
Create work that evolves naturally as your business grows
We don’t measure success by volume or speed.
We measure it by clarity, confidence, and longevity.
The Partnership
Why clients choose ProDesignMatters
Why clients choose ProDesignMatters
ou won’t be rushed. You won’t be left managing details alone. You’ll feel supported, guided, and clear.+
You won’t be rushed or left managing details on your own. Instead, you’ll feel supported, guided, and clear as your work moves forward thoughtfully and with care.
Human-centered design
Every decision is made with real people in mind.
A calm, guided process
Work moves forward thoughtfully and steadily—without pressure or chaos.
Senior-level judgment
and care
Design choices are guided by experience, discernment, and long-term thinking.
Clear structure
without overwhelm
Information and layout are organized so your message is easy to understand and trust.
Information and layout are organized with clarity
Meet the People Behind the Work
A small studio guided by clarity, intention, and care.
Founded by Lizaneth Romero-Lecca, ProDesignMatters is a small independent design studio helping organizations create websites and digital experiences with greater clarity, trust, and intention. We believe thoughtful design begins with understanding people first.
Lizaneth
Founder & Product Designer
Mylov
Studio Security & Morale
Meet the People Behind the Work
A small studio guided by clarity, intention, and care.
Founded by Lizaneth Romero-Lecca, ProDesignMatters is a small independent design studio helping organizations create websites and digital experiences with greater clarity, trust, and intention. We believe thoughtful design begins with understanding people first.
Lizaneth
Founder & Product Designer
Mylov
Studio Security & Morale
You’ll leave feeling clearer and supported.
Build better. Test smarter. Built with confidence.
If this approach resonates, let’s explore what’s possible—intentionally, creatively, and with care.
You’ll leave feeling clearer and supported.
Build better. Test smarter. Built with confidence.
If this approach resonates, let’s explore what’s possible—intentionally, creatively, and with care.